PPWR applies from 12 August 2026 What it means for you

We run your reuse operations, and the number underneath them.

We work out what a cycle really costs, then manage the cleaning, return logistics and partners behind it. We own no wash lines and no vehicles — that is what keeps our read on the numbers independent.

Free, and it commits you to nothing.

Where the experience comes from

  • Over 20 years in European reuse operations
  • Washing centres planned and commissioned
  • Cross-border return networks built and managed
  • A source and a date behind every figure

These four describe the founder’s own work before inolarity, not mandates under the inolarity name.

The unit

One cycle: a container goes out full, comes back, is cleaned, and goes out again. Everything we do is about what that costs — and whether it scales.

Who it is for

Built for the B2B food supply chain.

Not for a single restaurant, and not for consumer to-go. For the operations that move food between businesses every day — the ones PPWR gives no percentage, but a full reuse obligation.

01

Suppliers delivering into large-scale kitchens

Contract caterers, fresh-food logistics, wholesalers and processors delivering daily into hospital kitchens, staff restaurants, schools, care homes and canteens.

02

Operators running several kitchens

Hospital groups, care and education caterers, staff catering and university refectories moving between their own sites and receiving from suppliers.

03

Pool and system operators

Whoever ends up holding the containers and the balancing — or the capital behind them.

From 1 January 2030, transport packaging used to deliver to another economic operator within the same Member State has to be reusable — with no percentage attached (Art. 29(3); Art. 29(2) does the same for movements between an operator’s own sites and with linked or partner enterprises, both subject to the exemptions in Art. 29(4)). Who that covers, and from what size

What arrives every month

One page, and the decisions that follow from it.

Illustrative example — not a client report

Monthly operations report

Example pool · June 2026

Cost per cycle
€ 1.38+€ 0.13 vs target (€ 1.25)
Loss rate
2.9%within target (≤ 3.0%)
Wash capacity used
82%of contracted capacity
Cycles completed
148,200+4.1% vs May 2026

Cost per cycle, last eight months

Axis € 0.00–€ 1.80 · dashed line = target € 1.25

Cost per cycle by month, in euros. Target is € 1.25.
MonthCost per cycle
November 2025€ 1.62
December 2025€ 1.58
January 2026€ 1.55
February 2026€ 1.49
March 2026€ 1.47
April 2026€ 1.43
May 2026€ 1.41
June 2026€ 1.38

What the € 1.38 is made of

June 2026 · shares of one cycle

  • Cleaning € 0.61 · 44.2%
  • Transport & return € 0.44 · 31.9%
  • Shrinkage € 0.19 · 13.8%
  • Pool management € 0.14 · 10.1%

Partner performance

On-time = collections and deliveries inside the agreed window, June 2026

PartnerRole On-timeStatus
Wash centre SouthCleaning96.4%✓ On track
Wash centre WestCleaning88.1%! Watch
Return logistics DE/ATTransport93.7%✓ On track
Return logistics NL/BETransport81.2%✕ Action

What we are doing about it

  • Re-tender the NL/BE return legs — two carriers have quoted. inolarity · by 14 August 2026
  • Move 12% of wash volume from West to South to cut empty running. Pool manager · by 21 August 2026
  • Agree firmer container-return deadlines with the three largest customers. Client commercial · by 4 September 2026

Illustrative figures, built to show the format of the report — not a client result and not a forecast. In a real report every figure carries its source and date: cost model v2026-06 (client volumes, partner invoices, June 2026); loss rate from the pool count of 30 June 2026; shrinkage derived as 2.9% × € 6.55 replacement value per container. Target of € 1.25 agreed at pool level, February 2026.

Before the capital goes in

Three numbers decide whether it works. Most business cases show one.

A reuse system is a working-capital decision before it is a sustainability decision. The cost per cycle is the number everyone models. The other two are the ones that decide whether you can afford to be right.

Cost per cycle
€ 1.38

Against a € 1.25 target. The number most plans contain — and usually at its best case.

Containers you must own
92,000

Cycles per day × return time × buffer. Every extra day of return time adds to this — and you finance it.

Capital tied up in them
€ 602,600

Containers × replacement value. Rarely in the business case, always on the balance sheet.

Worked example, on the assumptions shown in the cost model — not a quote and not a client result. Your figures depend on volumes, distances, return rates and how your partners actually perform.

What we take on

Four questions, in the order they usually bite.

Most pools do not fail on ambition. They fail on a cycle cost nobody has ever properly built, and on partners nobody is watching week to week.

  1. 01

    Model

    What one cycle costs today, built from the bottom up.

  2. 02

    Design

    The operating model your team can actually run.

  3. 03

    Select

    The washing and return partners behind the loop.

  4. 04

    Run

    The monthly rhythm — and the numbers it produces.

The loop closes: what the month actually costs goes straight back into the model. That is the difference between a business case and an operating model.

Cost per cycle

Most pools know their invoice total. Far fewer know what one cycle costs once cleaning, return kilometres, shrinkage and pool admin sit in the same line. We build that model with your data, then defend it against the real month.

€ 1.38

Worked example above · target € 1.25 · axis € 0.00–€ 1.80

Model your own

Operating model

Where the containers sleep, who cleans them, how they come back and what has to be true for the loop to pay. We design it with your team, not for them — and you keep using it after we leave.

Talk it through

Choosing partners

Cleaning, transport, pool management. We run the tender, read the quotes against the model, and stay in the room when service levels slip. We own no lines and no vehicles, so we have nothing of our own to sell you.

Talk it through

Running the loop

Once the model works, somebody has to hold it every month: capacity planning, partner performance, cost per cycle, and the decisions that follow. That is the report above.

We are not an asset or pool operator. Today that is the German-speaking markets and the lanes adjoining them. A loop has a radius, not a border.

Why inolarity

Rarely found in one person.

There is no shortage of consultants, sustainability experts or logistics specialists. What is rare is the combination that actually makes a reuse system run — and it is why our answers come from having done the work rather than from a framework.

01

Built the infrastructure

Washing centres planned and brought into operation, and cross-border reuse networks built up across Europe.

02

Ran the operators

Washing partners, logistics providers and pool operations managed day to day — including when service levels slipped.

03

Owned the numbers

Business cases and cost models built and defended, with procurement, operations and supply chain understood from one desk.

Pilot partner

We are taking one pilot partner.

The first mandate under the inolarity name is not yet signed. We would rather carry that risk than ask you to: the pilot is priced lower, not locked in for longer. A long minimum term would hand our start-up risk to the customer, which is the wrong way round.

This is about capacity, not scarcity — one mandate is what we can hold properly alongside building the partner network.

  • Mobilisation3–6 months, fixed price, ends by itself
  • Operating mandate12 months, then rolling — three months’ notice either way
  • Pilot fee25% off our fee for the first twelve months
  • In exchangeWe may name you as our reference — once the model is validated, not on signature
  • What you keepProcedures, partner agreements, cost model and your data — all yours
  • PlacesOne

Engagements

Three ways in, priced before we start.

Every one starts with a free initial conversation: 30 minutes, qualification and the next step. You should know the shape, the length and the cost of the work before you commit to any of it.

1 · First read

2–4 weeks · € 10,500–16,500

We take your volumes, geography and current costs, and come back with what a cycle actually costs today. You also get the three things most likely to break as volume grows. Fixed price, and it commits you to nothing.

2 · Mobilisation & validation

3–6 months · € 28,000–45,000

Operating model, partner selection and a cost model your board can be shown. We work alongside your team and leave you something you can keep running without us.

3 · Operating mandate

Available today

12 months, then rolling

We hold the monthly rhythm: capacity, partners, cost per cycle and the report above. A fee per cycle, with a monthly floor. Our fee is the pool-management line in your own model, not an addition to it. Three months’ notice, either way.

Prices apply to the German-speaking markets, as at July 2026. The operating mandate is quoted against your pool size. PPWR: Regulation (EU) 2025/40 has been in force since 11 February 2025 and applies from 12 August 2026 (Art. 71). From 1 January 2030, Art. 29(1) sets a binding overall reuse target of at least 40% for specified transport packaging; Art. 29(2) and (3) require full reuse for flows between an operator’s own sites, with linked or partner enterprises, and for deliveries to another economic operator within the same Member State — all subject to the exemptions in Art. 29(4). Last verified against the authentic EUR-Lex text on 2 August 2026. General information, not legal advice. What this means operationally

The operational truth behind reuse

Tell us what you are working on.

An initial conversation takes about thirty minutes and costs nothing. We listen, ask a few questions, and tell you honestly whether we are the right people to help.