What exists
Packaging products, platforms and compliance advisers. The product layer is filling up quickly.
For investors
Building the operating model behind reuse at scale.
For investors and partners who want to understand what we are building, why now, and what early involvement looks like. We are building inolarity step by step and are looking for investors who understand both the opportunity and the operational work required to realise it.
The thesis
Regulation creates the demand. Operations decide the outcome.
PPWR drives demand for reuse across food service, retail and B2B logistics, with reuse targets from 1 January 2030. A good number of ventures are building the product layer — containers, deposit systems, tracking. Far fewer can tell you whether the operations behind them hold at volume.
What is missing
The independent operational layer: governance of cost per cycle, orchestration of partners, and an honest read on whether a system survives growth. The layer that helps operators work, without being one.
What we bring
Two decades running reuse and crate-pooling operations across Europe, and a food-grade reuse system the founder modelled and ran himself. Operational depth, with no assets of our own.
Where the idea comes from
A concrete problem. A repeatable answer.
The trigger was a specific gap. A food producer and an asset owner in the DACH region needed a closed loop for reusable food-grade containers: delivery and recovery, cleaning, redistribution. No existing partner could organise the whole loop to food-grade standards. PPWR creates that same gap in every European market.
What inolarity does
- Qualify and contract the washing partners
- Design the return logistics, the service-level framework and partner governance
- Build the cost-per-cycle model and report on it monthly
Why it repeats
- The same playbook, market by market: Germany, Austria, the Netherlands, Belgium, France
- No assets of our own: we own the model and the data, not the equipment
How the business grows
Projects first. Then the network.
We are building this as an operating partner rather than a consultancy for one reason: the second and third stages are worth more than the first. Each mandate also makes the next one cheaper to serve.
Today
Project revenue
Cost models, operating models and implementation plans at a fixed fee. Quick to monetise, low capital need, directly built on the founder's experience.
The transition
Recurring management
Projects turn into mandates: we manage the washing, logistics and pool partners against agreed service levels for a management fee plus an efficiency-linked component.
Where the value sits
Network and data
Qualified partners per region, reusable contract and service-level structures, cost and performance benchmarks, and a playbook that repeats market by market.
Where the risk sits. Stage one is proven work. Stage two depends on turning the first mandates into standing agreements, and stage three on the network becoming denser than any single client could build alone. Neither is demonstrated yet.
What comes next
The next four milestones.
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Now
First signed engagement
A closed loop for reusable food-grade containers in the DACH region, and the first real cost-per-cycle data from a live mandate.
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Next
A validated model
Cost per cycle validated against actual figures, and the partner network formalised in Germany, Austria and the Netherlands.
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After that
A named reference and a second mandate
A client reference under the inolarity name that stands up to investor diligence, and a second engagement signed.
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The measure
Live data
Operations producing real figures. At this stage, that is what counts.
Early involvement
What early capital would be for
A convertible note or minority equity. It would fund the operational setup needed to win the first engagements and validate the cost-per-cycle model — not overheads, headcount or marketing. We would rather discuss the amount and the structure in a conversation than publish a figure.
What the money funds
- Partner qualification: wash audits, framework and service-level agreements in Germany, Austria and the Netherlands
- The legal and commercial framework — the part that makes inolarity repeatable
- The first engagement, run through to a validated model and a named reference
Where we honestly are. The founder's operational track record is real and verifiable. The first mandate under the inolarity name is not yet signed, and the cost model still has to prove itself against live data. We would rather you knew that before the first conversation than after it.
We are not running a formal process. A direct conversation comes first, and you do not need a deck to start. Dirk replies personally.
Tell us what you are working on.
You do not need to have every answer before speaking with us.